If you’re launching something new for your business in Berkshire—whether it’s a product, service, or full brand—it’s important to understand the difference between a website and a landing page. They serve different purposes and knowing which one you need can save time, money, and help you hit your goals faster.

What Is a Website?

A website is your business’s full online presence. It typically includes multiple pages like Home, About, Services, Contact, and Blog. A well-built website serves as your digital storefront and provides visitors with all the information they need to understand who you are, what you offer, and how to get in touch.

For businesses in Berkshire, a complete website is ideal for:

• Building brand authority
• Showcasing your services or portfolio
• Improving visibility through SEO
• Supporting long-term growth

What Is a Landing Page?

A landing page is a single-page website focused on one specific goal — like getting someone to sign up, download, register, or buy. It’s often used as part of a paid ad or email campaign, and everything on the page is designed to drive one single action.

Landing pages work best when:

• You’re promoting a new service or offer
• Running Facebook or Google Ads
• Launching a webinar or free resource
• Testing a new product or message

Because they’re so focused, landing pages often convert better than sending people to your full website — especially when speed and clarity are key.

When Should You Use Each?

Choose a website if you’re building a long-term presence online, targeting SEO, or want to establish credibility with Berkshire customers.

Use a landing page when running targeted campaigns or testing specific offers without distraction.

You can (and often should) use both together. For example, your website can host general content while you send paid traffic to a focused landing page.

Final Thoughts

Understanding the difference between a website and a landing page helps you choose the right tool for your marketing goals. If you’re based in Berkshire and need help deciding which is best for your next project, feel free to get in touch — we’ll help you map out a strategy that works.