If you’re planning a new website for your business in Berkshire, a clear and detailed web design brief can save time, reduce confusion, and help you get exactly what you want from your designer. Whether you’re working with a freelancer or an agency, a well-written brief sets the tone for a smooth, successful project.

Here’s what to include — plus a free template to get you started.

1. Your Business Overview

Start by outlining who you are and what your business does. This gives your designer context and helps them understand your goals.

Include:

• Business name and location (e.g. Berkshire)
• Industry or niche
• Target audience
• Core services or products

2. Goals for the Website

What should your website achieve? Be as specific as possible. For example:

• “Generate enquiries from local clients in Berkshire”
• “Sell products via an online shop”
• “Build credibility and showcase recent work”

Your goals will shape both the design and functionality.

3. Pages & Features You Need

List the main pages your website should have — like Home, About, Services, Contact, Blog, etc.

Also mention any special features:

• Booking system?
• Contact forms?
• Newsletter signup?
• Ecommerce or payment gateway?

This helps your designer estimate time and costs accurately.

4. Branding & Design Preferences

Do you have existing branding (logo, colours, fonts)? Share it here.

Also let your designer know your preferences:

• Clean and minimal?
• Bold and modern?
• Reference websites you like (and why)

This gives the designer creative direction.

5. Budget & Timeline

Be upfront about your budget range and ideal launch date. It helps your designer propose the best approach without guesswork or delays.

Final Thoughts

A clear brief leads to a better, faster, and more effective website project. If you’re a business owner in Berkshire looking to get started, feel free to grab the template — or get in touch if you’d like help filling it out. We’re here to make the process simple and stress-free.